>isual E*plorer :)) _cyber trekking)/

Visual identity designed for the Opening Act of Reeda Tattoo, a San Severo-based tattoo shop. By doing it, seeking to give tangible form to the influences that have defined its journey from youth to maturity. The studio is meant to be a welcoming space where anyone can express themselves through tattoos, regardless of their background, we believe that everyone has a story to tell and a future to create, because every saint has a past and every sinner has a future.

Colpevole is a romantic tale about my relationship with design and how I navigate life written by repeating the word "colpevole" (guilty) for 500 pages.

I still don't have a clear definition of what a designer's role should be in today's society. But if there's one thing I've realized, it's that our work shouldn't be reduced to the cold act of design. It's not just about giving a product to an image to make it more appealing on the market. Ignoring the lasting impact of what we create would be a mistake.

The idea behind Colpevole was to design something that would constantly remind me of my own guilt. As I developed it, I decided to take the experiment further to create an object that could connect with the user, making them ask themselves: What am I guilty of?

500 pages. 500 chances. 500 times guilty.

Through the Stewecinema personal branding project, I explored the concept of phygital design. The primary objective was to highlight the distinctive blend of digital and VHS elements characteristic of Stew’s work and make it a central feature of the brand. To achieve this, I developed an engaging user experience where the tangible business card, equipped with a QR code, acted as a bridge to the digital portfolio. Additionally, the project involved a comprehensive overhaul of the logo, with a strong emphasis on typography.

Cialuna recounts everyday life through the eyes of Vincenzo Desario, wandering freely through the streets of Italy. Cialuna in the Barlettano dialect means "wandering aimlessly", a glimpse into the suburbs and what young people build every day, knowing that their alternatives are limited, yet never giving up.

Huakiwi Grotesk was developed as a typeface system for Kiui Creative Studio, consisting of 246 glyphs and 3 weight.